Website Refresh
Your website is the window to your organization’s mission and its impact.
What is a Website Refresh
A website refresh can either change the entire look and feel of a website or, at times, only a few things here and there.
A website refresh can just focus on updating the colors or overall design. You also can either choose to change or keep the content that is already on there.
However, if the content is dated, then consider replacing it with something fresher.
A website refresh only deals with updating the content, design, and maybe the user interface of a website. A website refresh is less involved and usually focuses on updating branding, creating new pages, slight changes to the navigation, adding a simple new feature or removing dated features
Modern Websites
A modern, easy-to-use website is not only beautiful to look at, but it helps you open the door to a bigger, more active, and more engaged audience. For a non-profit organization, a more engaged audience helps you gain more awareness, raise more funds, and reach your goals.
Modern Sites are Important
If your site is looking dated, or old-fashioned, potential donors and supporters may not trust that your organization is best-in-class at delivering the services of their mission. They might look elsewhere for an organization that earns their trust.
Clear Messaging
Modern websites organize your information and optimize it for easy consumption, understanding, and repeat visits.
User-friendly Interface
A modern site should have an easy-to-use interface with attractive design elements to appeal to the reader. A visitor should have a seamless experience. Remember who your audience is and look at the website through their eyes.
Phone and Tablet
Everyone is always on the go. Users are just as likely to use your site on a phone or tablet as well as a desktop computer.
SEO - Search Engine Optimization
SEO is an incredibly important tool for nonprofits to use. SEO is the process of improving your website to increase its visibility to Google and other search engines. SEO can help ensure your website will be one of the top search results. However, that won’t happen with a website that is dated.